EOS Lip Balm Niche Marketing

EOS lip balm was the brand we were all wondering about when we saw it on the little product stands at Walgreens. What was it? Why did they look so cool? Could a product that looked so cool on the outside be as good on the inside? Curious shoppers soon found out that Evolution of Smooth lip balms were amazing, organic formulations that tasted and smelled great and were really easy and fun to use. The colorful and fun colors brought a little zing of excitement to the day to day beauty routine.

In a recent feature article by fast Company, co founders Sanjiv Mehra and Jonathan Teller saw a gap in the drugstore aisle selling chap stick. Everything seemed boring and they decided to do something about it. First, they investigated the market and found out what was really missing. Women were responding to the need for a better lip balm at a convenient location and a good price point. They also wanted something easy to apply that didn’t involve a boring old tube or sticky fingers after applying a pot type balm.

From this investigation emerged ULTA sold EOS pods, the little spheres that fit nicely in the hand, are easy to twist open int heir modern functionality, and easy to apply with their spherical shape that conforms to the mouth without the use of finger application. Their product design (https://evolutionofsmooth.com/lip-balm/smooth-spheres.html) was such a hit that they needed to invest in custom machinery that could roll out their products at a faster rate to meet demand, rather than to invest in hype marketing because they didn’t need it. Only later was marketing something they decided to flow with, and instead of using media hype, they matched the intrigue of their product by using it in music videos by edgy stars like Miley Cyrus.

 

Madison Street Capital’s Solutions to its Clients.

Madison Street Capital is an enterprise that internationally operates, and it has specialized in offering investment banking services. The firm has committed itself to providing its solutions with excellence, integrity, and leadership. It guides both private and public businesses in the corporate world. Madison has a fast response to new opportunities in the markets since it understands the sensitivity of time in the business community. It has been using great strategies in making financial deals that benefit all the involved parties. The employees that the company has hired have the connections, experience, and skills that are necessary for linking the seller and the buyers and also to give important investment and financing approaches for different problems that face the clients.

The methods that are used by Madison Street Capital show how experienced it is in various fields in the corporate world. It has been helping clients in several industries to achieve the missions in time. The knowledge of the firm in the administration and financing of enterprises made it be known as a leading provider of advice in valuations and finance solutions. Its branches have been established in Asia, Africa, and North America and this has assisted it to have connections and excellent relationships.

The solutions that the enterprise offers can are divided into six divisions. These services include valuation of businesses, which includes tax compliance and calculating the worth of companies. Another one is corporate advisory, and it consists of merger and acquisitions, restructuring of capital, private placements, reorganizing services, buyout advisory, corporate governance, and bankruptcy services. The third unit is financial reports, and it deals with benevolence & intangible property impairment, structured finance products, allocation of buying prices, and compensations that are share-based. Tax strategizing and wealth protection is associated with business exits, tax planning, and wealth accumulations. The last unit is financial opinions, and it is made up of independent 3rd party equality opinions and solvency & capital abundance.

The Madison Street Capital’s reputation has risen since it has been honored with various awards due to its outstanding services. The awards that the company has been offered are the 2015’s Turnaround Awards Refinancing Deal of the Year at the 10th Annual M&A Advisor Awards. In the same year, it was made to be the winner of the NACVA’s 40 Under Forty Industry Mavericks Award. The company has won three awards this year, and they are the Industrials Deal of the Year, 7th Annual Emerging Leaders Awards, and Cross-Border Deal of the Year at the International M&A Advisor Awards. The M&A Advisor Awards has also nominated it to its 15th annual award, and its will be competing for the Boutique Investment Banking Firm of the Year.

The EOS Lip Balm Is Changing Lip Care

years.For more than a hundred years, finding the right lip balm meant you were in a drug store, or walking through a mall, or perhaps even in a supermarket. This usually meant you were looking for a Chapstick. These lip balms had a clinical feel to them and you could always find that active ingredient right there on the tube. Often, since the original had no taste, you could find cherry or mint flavor.

EOS lip balm  changed all that when they appeared on the market seven years ago. Suddenly there were pastel lip balms on the shelves at Walgreens. Before too much longer they showed up at Walmart, Target and even eBay as well. The editors of the beauty sections at Cosmo and Allure magazines could not say enough about their exciting flavors, such as crisp honeydew and alluring grapefruit. The real excitement began when stars like Miley Cyrus and Christina Aguilera were seen taking EOS out of their bags.

EOS (evolutionofsmooth.com) actually stands for the Evolution of Smooth, and can be seen all over the magazines covering both fashion and beauty. It was not until recently that the founders of the company started talking about their strategy for their business. There was an interview done exclusively with Fast Company where they explained how this $250 million dollar company now produces one of the top selling lip balms, period. This information came directly from Kline. After all, EOS is still fairly new on the market while several other companies have been around for years and years.

With sales at more than one million per week, and the future looking even better, the projected growth in lip care products should increase $2 billion dollars by 2020. This is largely due to people wanting products that are natural and that is after all EOS’s specialty.

Brand link: https://www.luckyvitamin.com/m-2220-eos-evolution-of-smooth

 

 

 

 

 

 

 

 

Malini Saba Achievements

Some of the people who relocated to the United States have turned out to be successful. Malini Saba is one of these lucky individuals. Before moving to the US, Malini Saba was living in Kuala Lumpur in Malaysia. Her parents were from the Middle Class, and they did their best to educate their daughter. The parents had grown up in Australia. When she was nineteen years, Malini Saba chose to look for greener pastures, and she moved to the US.

 

When Malini Saba was relocating, she had only two hundred dollars as savings. Her former husband accompanied her to the new country. They rented a small apartment that was next to the Stanford University. The apartment was very cheap, and its location was perfect because the couple was attending the Stanford University. She got the opportunity to participate in classes at the university for free because her husband was already a student.

 

While at the Stanford University, Malini Saba started attending classes about the investment and financial departments in business. She gained a lot of knowledge and later looked for the experienced individuals in the corporate world to give her advice. Because she had started to make small saving after settling in America, Malini Saba managed to start several investments and the information she had acquired helped a lot.

 

Today, it is evident that Malini Saba made the best investment decisions for her businesses. Her ideas were unique, and this is one of the reasons she has done so well. She has always been committed to learning and understanding the finance industry, and this has enabled her to avoid some of the common mistakes made by most investors. She currently owns a business, known as Saban, and it has been doing well too. Saban has several assets in different parts of the globe such as technology companies in the United States, real estate ventures in India and Australia and gas properties in China. She serves as the chairman of Saban, and she performs all her responsibilities well.

 

Apart from being a successful businesswoman, Malini Saba is very active in Philanthropic activities. She is the founder of a charitable organization known as Stree: Global Investments in Women and it focuses on helping women and children from low-income families to build successful lives. She is also respected for making huge donations to several noble causes around the globe. Malini’s primary goal is to ensure that women become successful in their businesses in the society.

 

 

 

Naomi Campbell Is The Best Role Model In Fashion

Naomi Campbell is the best role model in fashion simply because she has been in the industry for so long. She is very familiar with that it takes to make it in the industry, but she is also figuring out how to help people want to get into the industry today. These people want to be sure that they can have the same kinds of chances she did, but they cannot get those chances unless they work with Naomi Campbell.

She is still a fashion icon who is doing photo shoots, and she is trying to make sure that she can give people the kinds of advice that will get them closer to having a career in the industry. She wants the young black kids who love fashion to have a way to get in, and she wants to show them that they can do this just like she did. She broke through at a time when she was the only black supermodel along with Tyra Banks, and she wants to honor the industry by bringing in more people like herself. That alone makes it much more interesting for the industry, and she is trying to show people that there are many kinds of beautiful.

Someone who idolizes Naomi Campbell should look at her like she is the best role model in the business. She has shown people how to have poise, and she has shown that she wants to help people who need help. She does not want to leave people out of the industry, and she does not want to allow anyone to slip through the cracks. There is a lot of talent, and there is a lot of beauty that people would miss out on if Naomi Campbell were not the person she is helping in the fashion world.

Additional Sources:

https://www.theguardian.com/fashion/2016/mar/19/naomi-campbell-modelling-bob-marley-putin-autobiography-extract

http://www.harpersbazaar.com/fashion/models/a1401/24-hours-with-naomi-campbell-0214/c

The IT Staffing Expertise of Diversant LLC.

John Goullet is an IT specialist who’s primary expertise is in IT consultancy and staffing. He founded the Info Technologies in 1994 after discovering the high potential that was in the IT staffing sector. The main clients that his business served were the Fortune 500 companies. Info Technologies penetrated the market since it understood the needs of the corporate world and worked towards fulfilling them. John Goullet was the chief executive officer of the company. The firm was ranked among the Inc. Magazine’s top 500 fastest developing businesses in the United States. Its services were valued by its clients and by 2010 its value was $30 million. It was incorporated into the Diversant Inc. in the same year.

Diversant LLC is a top provider of IT staffing services. Africans-Americans own most of the shares of the enterprise, and therefore, the Unites States government has registered it as Minority Owned Business Enterprise. The company offers a broad range of IT staffing solutions, and they include direct contracting, various innovative services, and reinforcement of IT staff. The services of Diversant LLC are based on an outstanding set of policies, which are meant to ensure that the demands of the clients, affiliates, and the community are fulfilled. The firm has managed to maintain long and healthy relationships with the customers since it associates with them in a consultative way that makes them feel like actual business affiliates.

The information and technology sector across the world is developing at a fast rate, and therefore, there is a high demand for professionals to serve the industry. Diversant’s services are crucial to its clients in acquiring the right IT experts that have the skills that are needed in solving various problems. The specialists that the company offers are knowledgeable and they can assist businesses in creating programs that can address their specific IT problems. Diversant achieves this by utilizing rigorous procedures in sourcing and hiring the employees. It does consider not only the academic achievements of the experts but also their experience and talent. They can work in different environments and solve various needs the customers.

More Information on Goullet:

http://johngoullet.com/it-consultant/

https://www.facebook.com/john.goullet

http://johngoullet.wikidot.com/

Breast Cancer Epidemic And Fashion Support

Breast cancer is a serious epidemic that affects tons of women. However, it does not affect the women, it also affects the family surrounding the women. For one thing, people that care about the person often have to deal with the anxiety that comes with knowing that the person has cancer. Therefore, they must also deal with different worries as to what may happen with the person. Fortunately, there are efforts being made in order to come up with a much better treatment for breast cancer. A lot of research is being done by experts. Also, funding is being supplied by different entities.

Among the entities that are providing support for the cause of breast cancer is Kate Hudson, the co-founder of Fabletics. This is such an amazing moment for people who are affected by breast cancer. For one thing, Kate Hudson is a celebrity who is very passionate about the health of women among people in general. Another thing is that a fashion retailer, This article’s also involved in the cause. As a result, more women will be made aware of the condition that they are trying to cure.

Fabletics as a fashion retailer is also a company that focus its efforts towards health and wellness. Therefore, it is only fitting that the company would at least pay some kind of consideration to the breast cancer epidemic. The researchers and health experts need as much help as they can get in order to come up with a more effective treatment for breast cancer. As Kate Hudson and Fabletics helps to provide the support needed, chances of finding a more effective treatment for breast cancer will improve. For one thing, they may also find some preventative measures when it comes to breast cancer. It is a lot better to be able to avoid the condition as opposed to having to treat it.

Learn more about Fabletics: http://www.techstyle.com/fabletics/

Follow Fabletics on Instagram

AIG Refuses To Cover Former AHEB Owners, Over Employment Practices.

Mr. Bruce Levenson is a journalist by Profession. He has worked for the Washington Star, and later on for Observing Publishing. In 1977, he co-founded United Communications Group (UCG) with a partner Mr. Ed Peskowitz. Bruce was also a member of the board of Director at TechTarget Inc, where he has served since February 2015. He has worked at the “I Have A Dream Foundation,” where he served as President. Bruce currently serves as a Managing partner of the Atlanta Hawks. He attended Washington University and attained his Arts Degree. He later enrolled at the American university, where he graduated with a Bachelor of Journalism Degree.

Bruce Levenson is also an active Philanthropist and has spearheaded a number of charitable and Non-Profit organizations, for example, Center for Philanthropy and Nonprofit Leadership, and the DO Good Challenge Program, which he established at Maryland University to be held annually. His recent achievements include Co-founding a private company responsible for a new invention in cooking Technology. See, http://www.prnewswire.com/news-releases/undergrads-and-graduate-students-mastering-philanthropy-300038081.html.

The Atlanta Hawks Basketball and Entertainment LLC are the former owners of the NBA Franchise. A lawsuit which does not include the new owners of the NBA was filed on 13th September in Fulton County Supreme Court. The lawsuit was against New Hampshire Insurance Company for a breach of Contract, where the company refused to compensate AHBE for losses incurred, triggered by Mr. Ferry’s Actions. AHBE claims it had taken insurance coverage policy over losses that would be incurred in relation to employment practices.

An undisclosed amount buyout of Mr. Ferry’s Hawks ownership got to an agreement on June 2015 to end the six-year $18 million Contract that began in 2012. The Insurance Company has refused to neither acknowledge nor participate in the claims against it. The lawsuit also includes a claim of an additional penalty to cover attorney’s cost.

Sources:

brucelevenson.com website

Wikipedia.org

 

Waiakea Water, the Sustainable Bottled Alternaive

An increasing number of consumers are turning away from bottled water due to the environmental waste from plastic bottles and the impurities contained in many commercial brands. However, Waiakea Water is the exception on many fronts.

According to NoobPrenuer, Waiakea Water comes from a single pristine source from the snow melt and rain from Mauna Loa volcano on the Big Island of Hawaii.. This consistent source of water is high in electrolytes, containing magnesium, sodium, calcium, potassium, and enough silica to leave a soft and silky feel to drinking the water. The amount of silica is more than the 10mg needed to reduce the risk of Alzheimer’s disease by 11 percent.

The pH levels in Waiakea Water are exceptionally alkaline, ranging between 7.8 and 8.8. The high levels are conducive for good health because viruses and bacteria thrive in acidic environments. This is in contrast to distilled or purified water with pH levels around 7.0. Additionally, the body is tricked into believing more alkaline minerals are being absorbed with Waiakea Water than with the artificially created minerals in ionized water.

Unlike many commercially available brands, Waiakea Water comes from a sustainable aquifer with a 1.4 billion gallon rechargeable rate. The packaging facility is powered with 33 percent renewable energy and bottled with high grade 100 percent recycled polyethylene terephthalate which uses 85 percent less energy than standard bottles containing hormone-disrupting Bisphenol A.

Waiakea also operates on a social conscience and partnered with Pump Aid, a charity dedicated to providing clean water supplies to disadvantaged communities in rural Africa.

According to Aqua Grade, Superior water, packaging, and socail awareness are some of the reasons why Waiakea Water has experienced a 5000 percent growth since its inception in 2012. Currently Waiakea Water is selling more than 120,000 cases annually, available in more than 2000 stores in 30 states while growing exponentially in demand.

Waiakea Founder Ryan Emmons attributes the company’s success to doing things differently, being the first premium bottled water to be certified CarbonNeutral®. “In focusing on health, sustainability, and ethics, we’ve built a brand that makes individuals feel good on multiple levels.”

WEN Cleansing Conditioners Offer Salon Results At Home

WEN Cleansing Conditioners has been around for many years now, helping women from all over obtain beautiful and manageable hair. WEN was created by Chaz Dean and his team, a noted hairstylist that has been in the industry a long time working with celebrities. There is a good review of the product up on Bustle Magazine that was published by one of the writers who happens to be a hair stylist herself. She saw on YouTube all the hype and buzz on Facebook around the product for a long time, but due to her skepticism, she never tried it out.

The writer, Emily McClure, picked up the WEN product and tried it out for a weeks period to see how it would work on her very thin hair. She was immediately worried after seeing the thick texture of the product, but went on with the process regardless. She decided to use a smaller than recommended dosage in her hair at first because of this nervousness. This was for not, or maybe it was a good thing, because the product managed to work well and start showing results in less than half a week, to Emily’s surprise.

Chaz designed his product to be able to provide a very deep clean using all natural ingredients without the use of sulfates or other chemicals for cleaning that end up causing damage over time. This took a great deal of effort on his part, but for him it was worth it because he has been able to help so many women love their hair again. Women no longer need to break the bank in order to go to the salon and get good products or good results, they can do so at the comfort of home with WEN cleansing conditioners, which only cost around $40 dollars.

The 5-in-1 formula used in the product allows it to be used in place of deep conditioners, detanglers, leave-in conditioners, regular conditioners, and shampoos, which helps free up some space in a women’s hair care collection.

https://www.amazon.com/WEN-Sweet-Almond-Cleansing-Conditioner/dp/B0048O2R1E

http://www.qvc.com/beauty/wen/_/N-rhtyZ1z141dz/c.html