EOS lip balm was the brand we were all wondering about when we saw it on the little product stands at Walgreens. What was it? Why did they look so cool? Could a product that looked so cool on the outside be as good on the inside? Curious shoppers soon found out that Evolution of Smooth lip balms were amazing, organic formulations that tasted and smelled great and were really easy and fun to use. The colorful and fun colors brought a little zing of excitement to the day to day beauty routine.
In a recent feature article by fast Company, co founders Sanjiv Mehra and Jonathan Teller saw a gap in the drugstore aisle selling chap stick. Everything seemed boring and they decided to do something about it. First, they investigated the market and found out what was really missing. Women were responding to the need for a better lip balm at a convenient location and a good price point. They also wanted something easy to apply that didn’t involve a boring old tube or sticky fingers after applying a pot type balm.
From this investigation emerged ULTA sold EOS pods, the little spheres that fit nicely in the hand, are easy to twist open int heir modern functionality, and easy to apply with their spherical shape that conforms to the mouth without the use of finger application. Their product design (https://evolutionofsmooth.com/lip-balm/smooth-spheres.html) was such a hit that they needed to invest in custom machinery that could roll out their products at a faster rate to meet demand, rather than to invest in hype marketing because they didn’t need it. Only later was marketing something they decided to flow with, and instead of using media hype, they matched the intrigue of their product by using it in music videos by edgy stars like Miley Cyrus.