years.For more than a hundred years, finding the right lip balm meant you were in a drug store, or walking through a mall, or perhaps even in a supermarket. This usually meant you were looking for a Chapstick. These lip balms had a clinical feel to them and you could always find that active ingredient right there on the tube. Often, since the original had no taste, you could find cherry or mint flavor.
EOS lip balm changed all that when they appeared on the market seven years ago. Suddenly there were pastel lip balms on the shelves at Walgreens. Before too much longer they showed up at Walmart, Target and even eBay as well. The editors of the beauty sections at Cosmo and Allure magazines could not say enough about their exciting flavors, such as crisp honeydew and alluring grapefruit. The real excitement began when stars like Miley Cyrus and Christina Aguilera were seen taking EOS out of their bags.
EOS (evolutionofsmooth.com) actually stands for the Evolution of Smooth, and can be seen all over the magazines covering both fashion and beauty. It was not until recently that the founders of the company started talking about their strategy for their business. There was an interview done exclusively with Fast Company where they explained how this $250 million dollar company now produces one of the top selling lip balms, period. This information came directly from Kline. After all, EOS is still fairly new on the market while several other companies have been around for years and years.
With sales at more than one million per week, and the future looking even better, the projected growth in lip care products should increase $2 billion dollars by 2020. This is largely due to people wanting products that are natural and that is after all EOS’s specialty.