EOS, the round container of lip balm, known for its intriguing flavors (https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069 ) and natural, health-oriented ingredients, has managed to snag the #2 spot in the list of lip balm manufacturers. This is saying quite a bit as this upstart hasn’t been around nearly as long as its competitors (some of whom have been in the game for a century.)
The creators of EOS didn’t earn their number 2 slot overnight, but they have certainly swept the industry by storm in their short time.
In a recent interview (more information can be found here), the creators said that they wanted to find an industry that they could really sweep. After putting in some serious time and thought, they decided that they would target lip balms as the industry had been virtually untouched in decades.
Once they had enough data and knew what their target audience wanted, they came out with EOS – a lip balm that wouldn’t be as easy to lose in purses, with flavors that made their consumers happy to use, and an advertising campaign that Millennial women just couldn’t ignore.
Using top names in beauty blog circles to review their products and help get the hype going as well as using traditional advertising methods was only one of the key ways the creators ensured that EOS lip balm would rise above its competitors.
With its popularity on the rise, the brand made a smart move to partner with many other brands creating limited runs and special editions of its lip balm. Including a matching lip balm for Keds shoes, holiday collection (limited edition) with Rachael Roy and an Alice in Wonderland collection that was sold out in mere days.
Even though EOS has only been on the market for a short 7 years, already competitors are taking a leaf from their book and updating their looks and flavors. Want EOS? Try the products today, visit the Evolution of Smooth website, Ulta.com or the Racked online store to purchase.
Way to go, EOS!