Vinod Gupta Works With Business Data Marketing

Vinod Gupta currently is a managing partner at Everest Group which has bought up many different companies over the years and many of them include business information databases. Gupta has been one of the pioneers in big business data marketing and has put it to use helping companies form business-to-business relationships over the years. He has also traveled around a lot both for business and charity work and at one time was considered for an ambassador position by President Clinton’s administration. But it took years of hard work to achieve his status.

Vinod Gupta knows what it’s like to grow up in areas that have no electricity or running water because he lived in such an area at one point in India. But he didn’t let that stop him from studying hard at school and attending a technical college with the hopes of one day following his dreams. With the help of his family and friends, Gupta was able to get to the US and get his master’s degree at the University of Nebraska. After completing that, he took a job at mobile home manufacturer Commodore Corporation where he reached out to mobile home dealers in marketing. It was while doing this that he realized mobile home dealer listings needed to be updated and that the demand for national listings was quite high.

Vinod Gupta built his first business listings database by compiling it after ordering thousands of yellow page phone books. He sold the initial list to Commodore Corporation but then took his own capital and began American Business Listings. The company gathered in many new clients and soon was increasing its sales into the thousands and millions. Gupta had the name changed several times to InfoGroup and InfoUSA before selling it off in 2010 for over $300 million. By that time it was running a full server database that was using data gathering mechanisms before Google was even around. Gupta then started several foundations to help his homeland of India including a female polytechnic school.

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