The History of Carlos Alberto de Oliveira Andrade and CAOA

In 1979, Carlos Alberto de Oliveira founded CAOA. This is after he had ordered a Ford Landau through a Ford dealership that was located at Campina Grande. The Ford dealership became bankrupt before the vehicle was delivered to him. He, therefore, took advantage of the situation and proposed that the ownership of the company be transferred to him so as to compensate for the payment he had made for the vehicle. That is how CAOA came into existence.

After the establishment of CAOA, Dr. Carlos was considered as an entrepreneur, and he began to manage the business. In 1992, the company started to import Renault cars. The company became an exclusive and official importer of Renault vehicles in Brazil. CAOA was ranked fifth within the automotive industry and number one when it comes to imported vehicles.

In 1998, through Dr. Carlos’s efforts, CAOA shifted its focus to the importation of Subaru vehicles, a Japanese brand. Within a year the sale of Subaru cars had tripled. Hyundai vehicles from South Korea were also represented in Brazil but this was not successful. So when CAOA took over the importation of the cars, a strategy was created by Dr. Carlos which made the Hyundai brand a leader in the market.

In 2007, Hyundai’s first factory was inaugurated. Dr. Carlos always dreamt of owning an automobile manufacture factory. He used his own resources to build the plant which made him receive an award for being the best entrepreneur of the year. In addition, the company inaugurated its energy and Research Centre. The main goal of the center is to investigate engines and vehicles including fuels for new models. The company has won so many other awards such as the best distributor of the Year, and the Most Admired.

Most recently, Dr. Carlos signed as a partnership agreement with Chinese Chery. This will make the two companies bring together their capabilities. Advanced technologies with help CAOA achieve a high standard for sales and at the same time improve on after sales experience. Since its establishment, CAOA has managed to sell up to one million vehicles.