It may have been a long time coming, but Desiree Perez has begun to be recognized as one of the leading women in the entertainment world, especially when it comes to women. This recognition began when Billboard named her one of the 100 most influential people in music in 2017. However, the music figure’s career began much earlier than that, and she’s had a significant hand in the success of a variety of music icons. One of the most prominent of these has been Jay Z, whom she’s had a professional relationship with for over two decades. This relationship took a significant step forward in 2008 after Jay Z founded the company Roc Nation.
Alongside co-founder Jay Brown, he had a vision of creating a company that was much more than just a record label. This led to the hiring of Desiree Perez the following year. Since then, Roc Nation has gone on to a considerable amount of success over the years. Throughout that time, Ms. Perez has served as Chief Operating Officer and has taken on a variety of different tasks. One of the most prominent of the aspects she’s had a hand in is producing the likes of the On the Run Tour: Beyonce and Jay Z in 2014. However, producing tours isn’t the only thing that Ms. Perez has had a hand in during her time with Roc Nation.
She’s also known to focus on the likes of long-term marketing and promotion strategies, overseeing publishing and labeling activities and much more. One of the things she’s most known for is her negotiation tactics. One of the most prominent occasions where these skills were on show was when she was able to convince Samsung to promote Rihanna’s Anti tour for a total of $25 million, which ended up being quite a success.