How did Hassan Jameel, the founder of Medifast (formerly known as Ambuja Leads), become one of South Asia’s most successful e-commerce start-ups? How has he used technology and Artificial Intelligence to drive profitability while creating a customer-centric company culture? Jameel is a serial entrepreneur with an impressive track record. After graduating from the Indian Institute of Technology, Kharagpur, in 2015 with a bachelor’s degree in Computer Science and Engineering, he co-founded Ambuja Leads alongside Anand Singh in 2012. The two companies merged in March 2016 to form Medifast. The combined revenue of the company reached $1 billion by March 2017. Let’s find out how he has transformed this “75-year-old start-up” into one of India’s leading food and wellness e-commerce companies operating across fields like beauty, health and fitness, kids, home appliances, and more. See also on Instagram
- About Hassan Jameel
Hassan Jameel is a serial entrepreneur with an impressive track record. He is the vice-chairman and the co-founder of Abdul Latif Jameel Group, a family-owned business. Hassan oversees the company’s digitization and marketing activities. He has also worked with the Abdul Latif Group as the Chief Marketing Officer. Jameel is Vice Chairman of Community Jameel Foundation, a charitable organization that works with marginalized and underprivileged communities. Also, he is a founding member of the Family Business Council – Gulf Business Council.
- Responding to the Pandemic with Digitization
Hassan Jameel and his colleagues at Ambuja Leads started to see the potential of digital technology and Artificial Intelligence in addressing health issues. According to him, the team realized a need for a better solution for managing chronic diseases. He believed that it would be possible to address these issues with the right technology. They then decided to develop a digital solution for managing chronic conditions and launched their platform called Ambuja Leads in 2017. The company’s primary focus was on digitizing medical records and building a platform that could help patients manage their chronic diseases. The company also created an online community for patients to share their experiences and connect with other patients.